Today, every business in every industry works on online branding. Having a product marketed online increases its audience reach, its awareness and gives the customers the personal experience they wish to have. With everything online today, the question arises – how can you make a product or service authentic in an online space.
So, what makes a product or service authentic in an online space?
It’s the ranking of your company or brand name in the Google organic search. In a wholesome way, it’s the outlook which makes the first impression. Google with its highly intelligent algorithms is ruling the digital marketing world by getting into the core of a brand, understanding its personality, and what its product or service has to offer. Google knowledge graph is one such tool which helps you build an impact when a user searches your company or brand name in the search bar. It is a novel marketing strategy to keep your brand popular online.
What is Google Knowledge Graph?
Did you notice the right-hand side of the organic search results in the google?
Yes. It’s the structured key points which contain every possible feed which a user might wish to see while searching for any specific keyword for the first time. Google always experiments with the Google knowledge panel to enhance the information outlook at the very first glance. These may include infographics, similar information and many more detailed intricacies.
Let us take an example;
Simply, imagine yourself searching for the best school in an area.
When you type the query in the search box google automatically displays the results in the order of ranking.
The slight movement of the cursor on the top result gives you the right panel view where you get to see all major parameters including location, major alumni, facilities and so on. Google knowledge graph may also show a comparative analysis of which school fits better in your filter list.
Google Knowledge graph simply displays the base information and other related roots.
Google is super smart and innovative! It is time when you should also change the pace and start exploring ways to get your company, brand or service a Google Knowledge Graph. It is the ideal marketing strategy in today’s online era.
Google is smart and innovative! It’s high time when you should also change the pace and start exploring ways to get your company, brand or service a Google Knowledge Graph.
Read More: How to Get Knowledge Graph For Your Company
Key Benefits of Google Knowledge Graph
The best you can communicate, the more you grow. Failing to communicate well about your product or brand simply dissolves every hard work and effort you have put in building a product or service. Google Knowledge Graphs help you communicate well with the viewer.
These are the key values which prove the significance of Google Knowledge Graph for any brand:
Overview in a fraction of seconds
On dragging a cursor on your brand name in the webpage, the entire Google Knowledge Graph displays every major information about your service or product. This does not require the user to completely go through the entire written document to know about your brand.
Easy and relevant information saves the user from spending time and choosing the best according to his/her filters.
Improves Credibility and authenticity
Every reputed brand has a Google Knowledge Graph. In order to compete where information delivery systems are being updated every second, Google Knowledge Graph is the best way to add credibility and authenticity of your brand name.
A brand with Google Knowledge Graph will hold more respect and trust in the eyes of the customer than the ones who do not have a Google Knowledge Graph.
With Google Knowledge Graph you get:
- More SERP real estate
- Visibility
- Authority and trust amongst searchers
- Customization available
Google understands that you understand your brand the most and therefore you can edit the information in Google Knowledge Graph. It allows highlighting desirable information and hiding the information which you believe should not appear on the front end.
Points to keep in mind while getting into Google Knowledge graph
Opting for Google Knowledge Graph can sometimes result in low click-through rates. It’s because you did not select your keywords properly. Opting for a low click-through rate keyword or search query may lead to losses. To understand it better consider someone searching for a simple query like ‘What is SEO?’.
The knowledge panel on the right automatically displays all the details without any need to click on the search result.
So be careful while choosing keywords to avoid click through rates discrepancies.
How to get in Google Knowledge Graph?
Enable Schema markup on your site
This provides a labelled markup for structured data. These are a few key points to get into Google knowledge Graph:
- Utilize organization markup
- Use at least the name, logo, url and sameAs properties
- Involve all your social profiles and possibly Wikidata and Wikipedia pages as your sameAs reference
- Validate the markup
Organization markup Scheme:
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “Organization”,
“name”: “Ahrefs”,
“url”: “https://ahrefs.com”,
“logo”: “https://ahrefs.com/images/logo/logo_180x80.jpg”,
“email”: “support@ahrefs.com”,
“sameAs” : [
“https://www.wikidata.org/wiki/Q84051347”,
“https://www.facebook.com/Ahrefs”,
“https://www.linkedin.com/company/ahrefs”,
“https://twitter.com/ahrefs”,
“https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ”
],
“contactPoint” : [
{
“@type” : “ContactPoint”,
“contactType” : “customer service”,
“email”: “support@ahrefs.com”,
“url”: “https://ahrefs.com”
}
]
}
</script>
1. Build PR and Links
Recognition from Forbes, Techcrunch or any major newspapers makes your brand more trustworthy amongst the viewers. It’s easier to get into Google knowledge graph if you are already making headlines in any of the major recognized publishing facilities.
It’s an uphill task for SMEs, do not worry we still have many other options available.
2. Sign up – Google My Business
Signing up for Google my business helps in locating the business in online space on google map. In this way, you create a picture of how your business looks like in an online space. It provides your business with a local listing resembling a knowledge panel.
See Bhavik Sarkhedi and Write Right Google Business Page
Use basic required information like name, phone number and address. However, this does not ensure your position in the Google knowledge graph but it shall give you an insight on how to start through the process of getting into Google Knowledge Graph.
3. Make a Wikidata.org entry
This is far more important than creating a Wikipedia page. Wikidata stores structured information about Wikipedia and Wikimedia websites.
Creating a space here is an easier and convenient process than creating a Wikipedia page. Get hold of Notability policy and rules.
You can also check out the related videos and links to manage and edit data on the biggest open-source structured database.
4. Get a Wikipedia Page
After getting significant marketing you can create a Wikipedia page. A Wikipedia page should comply with legal policies and terms. Also, keep in mind to publish authentic data backed up by authentic resources.
It’s recommended if you can ask some affiliate unrelated to your business to create the page for your brand. Do not overlook any policy or legal rules while creating the page because once Wikipedia moderators hit your page with the penalty it’s difficult to get rid of these penalties.
Even if you get Techcrunch or a major authentic source then also it can be a daunting task to get over penalty charges so make sure to comply with guidelines.
5. Be consistent and update regularly
Google knows what you tell it. So you need to continuously update to get relevant information on display.
Case Studies:
Bhavik Sarkhedi – Founder of Write Right
Bhavik Sarkhedi is one of the top content writers. He is an author of three books ‘ The Weak point Dealer’, ‘The C to T of content Writing’ and ‘Will you walk a mile?’. He utilized the Google Knowledge Graph to present all the major highlight lights of his business. 
For instance, when you search for Bhavik this is how Google displays relevant information.
When you search his brand’s name ‘Write Right’ in the Google query box. These are the similar options shown in Google Knowledge Graph.
As you can see all the necessary information makes the page look user friendly. Just a glance at the Google Knowledge Panel reveals the authenticity of the Brand and creator.
Synopsis
In summary, Google Knowledge Graph is a tool to equip your brand with a viable presence. It gives your brand the sustainability to develop and become popular among the potential viewers. The planned use of Google Knowledge graph can help you increase SERP, improve SEO and enhance your authenticity. It’s like the packaging to wrap your brand and present it to end viewer in most comprehensible and impressive form.
To make the most of the Google Knowledge Graph tool and establish your brand authenticity online connect with the professional now. Contact me directly for your Google Knowledge Panel starting at just 99 usd. Email: contact@bhaviksarkhedi.com
