Content composing administrations is a class of work that initially surfaced in the mid-1990s, because of an exponential ascent in online exercises. Content composing plans to give the “discourse” to a site, condensing what the site is about and clarifying what the site offers to potential clients.
The accessibility of the worldwide activity showcase implies content composing administrations shift in the paid-for administrations on offer. When all is said in done, most substance-composing associations offer the composition of article duplicate, blog entries, official statements, site page data, item portrayals and other corporate material. While distinctive valuing scales apply to these classes (contingent upon the organization), most suppliers charge a fixed “by the word” rate.
The interest made via web crawlers for solid and efficient data prompted the improvement of business content composing administrations. Content authors mean to compose the organization’s ideal content in a way that totally lines up with the brand’s qualities, ethos and style.
There is a developing interest for talented web content composition on the Internet. Quality substance regularly converts into higher incomes for online organizations
Website owners and managers depend on content writers to perform several major tasks:
⦁ We should develop, write content as per the business concept.
⦁ We should check for keywords or generate a keyword, and research limitations for the keywords.
⦁ We should produce content to entice and engage visitors so they continue browsing the current website.
⦁ We must be capable to produce content that is smart in its use of keywords, or is focused on Search Engine Optimization (SEO).
⦁ We have to create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.
Career Requirements:
Degree Level None; bachelor’s degree common
Degree Fields Journalism, English, communications, or similar field
Experience Varies by employer
Key Skills Strong writing, editing, and proofreading skills; proficient with Web programming languages such as HTML or XML; basic knowledge of SEO preferred/required for some positions
Salary $40,951 (2016 median salary for all online marketing content writers)
Skills required for content writing:
1. Adaptability
2. Strong Research Skills
3. Organizational Skills
4. The Ability to Get Focus
5. The Ability to Meet Deadlines
Institutes:
Rank 1: British Council
Subsequent to finishing the passageway assessment that costs an insignificant Rs. 600 one can benefit the 9-week escalated Creative Writing program. It instructs how to compose highlight articles, screenplays, news reports, travel composing and so on. This is viewed as outstanding amongst other end of the week projects and classes are held at Delhi and Kolkata.
Course Fee: Rs 13,000
Rank 2: Henry Harvin Education
This course imparts a valuable insight into various aspects of Content Writing, Technical Writing and particularly aims at Digital Content Writing. It’s a 4 day/32 hours intensive classroom training and certification aimed at creating competent writers and strategists. It covers all domains of writing and shares the best practices and styles of writing. It focuses on gaining necessary internet skills such keyword placements, optimizing contents for SEO ranking to cater to increasing interest and scope of social media marketing.
Advantages:
• Teaches how to write proposals
• 100% Placement and Internship Support
Rank 3: Amity Institute of English Studies and Research
This is one of the reliable institutes offering courses on content writing to make professionals ready for the corporate world with a strong foundation in English. They teach English communication skills and business communication across 20 Amity institutes in India.
Courses:
Creative Writing
Content Writing
Content Editing
These courses range from 6 months to 1 year and require 10+2 examination or graduation depending on the course. Please check the website for further details.
Rank 4: Jawaharlal Nehru University (JNU), New Delhi
JNU offers Content and Creative writing courses in New Delhi as a part of Post Graduate program in Literature. They cover several seminars and hold Creative Writing sessions under a 6-month course. Details are available on JNU website.
Courses:
Creative Communication Skills in English: Is a 5 Months course emphasizing creative use of language and conversation, and developing confidence in dealing with the language.
Advanced English & Creative Writing that covers
• Fluency in spoken English
• Understanding phrases and expression
• Develop ideas for and plots
Rank 5: Symbiosis Centre for Distance Learning
The Symbiosis Centre also offers a 1-year distant program of Diploma in Creative Writing in English. The course covers writing in different genres and can give a good impetus to those who are interested in the field of journalism and mass media communication. It is also helpful for those who want to enter the field of media, public relations, and corporate communication.
Course Contents:
• Aspects of technical communication
• Information development life cycle
• Technical writing styles and software tools used
Online Courses:
Content Marketing Courses Online – Free (LinkedIn Learning – Lynda)
Content Writing Courses & Classes Online – Free (LinkedIn Learning – Lynda)
Content Marketing – Certification Course by University of California (Coursera)
Ninja Writing: The Four Levels Of Writing Mastery (Udemy)
Prominent Companies and job opportunities
Write Right
⦁ DLP India
⦁ Godot Media
⦁ Ossisto
Salary:
A Content Writer with 1-4 years of experience earns an average total compensation of Rs 296,825
Pros:
⦁ They can have a better understanding of the brand (if the brand is clearly defined)
⦁ If a company already has a well trained and certified Inbound Marketing team, a writer can be a helpful addition with the right supervision.
⦁ They can be a lot of fun at parties. Writers are generally very smart and personable.
CONS:
⦁ They’re too close to brand, and will likely be influenced to write about company, product, or service instead of focusing on customer pains and problems and being a helpful customer advocate. This often happens as it takes a lot of clear strategy and a cohesive Inbound team to create the right content that gets results.
⦁ Expensive: salary, wage increases, vacation time, retirement benefits, and more.
