We all are well-aware of the fact that digital media has become the next door for almost all the things we could possibly think of. Be it shopping, communication, satiating hunger or wanting to date someone, the internet has got solutions to all of it and more. This has made ‘content’ a vital part of our lives. You surf anywhere on the internet and all that you will be looking at will be some kind of content. But do you know that creating this content and penning down thousands of words, requires a lot of efforts and creativity? These writers have the pressure that whatever you read, which is written by them, should be engaging enough to make you stick around. Gaining trust, through nothing but words is their ultimate aim. It is indeed a difficult task. Read on to know the difference between content marketing and content writing.
Changing times and advancing era, do you still want to be stuck to the older ways of communication?
Remember when you had a misunderstanding with your friend because you both were talking over texts and therefore one of you couldn’t understand the tone leading to a ruckus? Exactly what I am talking about! Content writing should be so precise yet so creative that the message is delivered unaccompanied by any vagueness. Such is the power of these writers. Just like other countries, Indians are extremely active users of digital media. Therefore, we see a huge hike in the number of content writing services in India and some of theirs’ quality is obviously splendid. We also witness neck to neck competition between these companies.
Now, we know that there are umpteen companies providing top-notch content writing services in India, so how do they compete in making sure that their content is seen first or often by the end-user. This is where Content Marketing comes into play. The firms promising great content writing aids usually are also the ones marketing them. Marketing the content is all about determining the specific format for a particular business to make their customers aware of the newness or the change. But there is plenty of content on the internet, so how does one make sure that theirs stand class apart? Marketing it ‘well’ makes sure that their client’s content gets wider reach and popularity. It helps in making the client’s company shine bright amidst the pool of many. Content marketing can be done in both ways, digitally and traditionally. Content marketing in India and abroad includes Search Engine Optimization, Search Engine Marketing, Social Media Marketing, blogging and more. But mind you, only this much is not enough. Knowing about the algorithms of digi-giants like Google, Instagram, Youtube, Facebook and many more is also an integral part of marketing.
Content writing and marketing is all about being aware of the fad followed by these firms and using them effectively. In addition to this, the companies that offer content writing and marketing services should be well-equipped with appropriate tools to measure what is trending. For example, keyword research is an integral part to do even before choosing a topic sometimes. Yes, it does sound like a parallel world that exactly knows what consumers are craving for currently.
Understand it like this. Suppose, you have created an amazing blog for yourself, probably using WordPress. You are excited about welcoming something new and innovative in your life. Being a content writer based in India and a fashionista of your friends’ group who has a good grasp of words and language, you are confident about delivering some distinctive and unique styles through your blog. You love to style and you love to write about it. Keeping this in mind, you embark on a new journey. You start writing and continue to put in your sweat and blood in your blog. However, after all this, you realise that there is no improvement in the number of reach of your blog. Here comes content marketing as your saviour.
But if you do not know how to do that, you are only wasting your amazingly written pieces that deserve more. Don’t do this to your creativity, it needs attention and appreciation. Marketing your blog accurately is about welcoming people to drop in praise or suggestions to scale up your skills.
Many people give priority to one over the other. Say, a person is good at marketing his/her skills and content but not an efficient professional in the field. In such cases, at first he/she might get people interested in him/her but when the clients would notice the quality of work he/she is providing, they would refrain from indulging in buying the services.
To fight these ugly situations, you should remember that content writing and content marketing go hand in hand. You should be able to provide quality content while knowing how to engage your client’s target audience. Content writing services in India have developed a knack for how to market as well. All of this is because of the growing competition and people’s indulgence in digital media.
Do you know that this digital age is resulting in the declining attention span of people? In just a matter of not even a second, you should be able to build a connection with your reader through your content. People tend to ooze out emotions of happiness, sadness, and more in just some seconds. They watch or read content for a few seconds and already know if this is making them feel good or not. Therefore, content marketing services in India and many other countries as well, know exactly how to tap on the sensitive nerves of people. As per researches, positive emotions tend to do well on the internet. Feelings of laughter, empathy and compassion make a long-lasting impact on the audience’s mind than negative emotions of hatred, rebukes, and fear. The latter ones may also result in the leads associating your brand with sadness.
This rapport about whether your content will make the viewers happy or sad has to be established in nanoseconds or maybe slightly more. Headlines, colours, words, designs and so many more intricacies speak volumes secretly. We don’t even know when we get drawn towards an advertisement or ignore the other. This is all the science of the brain that is well-understood by content writers and marketers out there.
These days with growing competition, a good content writer is not the one who can only write well. The definition of it has slightly been tweaked, not in dictionaries but in how it works practically in the industries. An eligible content writer or a content writing company is the one who knows how to market it as well, who knows how to research keywords and how to apply the concepts of digital marketing.
Effective and precise use of content writing and marketing helps in locking even the most difficult deals. They also help in converting leads into sales and then into loyal customers with the long-time association as well.
A tip to always remember is that good content is the one when it makes the reader ponder over it more and more. Thereafter, be it engaging with it, converting the target into a sale or something on similar lines.
To sum it up for you, if awesome content marketing is your end goal then amazing content writing is the stepping stone to your success. They both are equally important. If you plan on compromising on either one, you lose your credibility and trust.
You read this piece till the end! What do you think made you do it?
